Branding
REBRAND
REBRAND
REBRAND
New look for Italian first streetwear brand Combo along with sister label ComboBELLA. Starting from the work done by Hip-Hop legend, Rock Steady Crew member, artist and friend, Paolo "Zero-T" Capezzuoli, author of the C logomark as well as the distinctive silhouettes, the project involved the branding of three different lines: main collection, Graphic Series and denim collection Street Denim.
With the aim of taking the brand to something more than streetwear, all collections received different labelling treatments. Eurostile typeface, originally used in all weights and ratios for the logotype, was preserved through a custom made Demi weight, to enrich boldness while keeping good legibility at all sizes, along with the slimmer standard Eurostile condensed used for ComboBELLA branding.
New look for Italian first streetwear brand Combo along with sister label ComboBELLA. Starting from the work done by Hip-Hop legend, Rock Steady Crew member, artist and friend, Paolo "Zero-T" Capezzuoli, author of the C logomark as well as the distinctive silhouettes, the project involved the branding of three different lines: main collection, Graphic Series and denim collection Street Denim.
With the aim of taking the brand to something more than streetwear, all collections received different labelling treatments. Eurostile typeface, originally used in all weights and ratios for the logotype, was preserved through a custom made Demi weight, to enrich boldness while keeping good legibility at all sizes, along with the slimmer standard Eurostile condensed used for ComboBELLA branding.
New look for Italian first streetwear brand Combo along with sister label ComboBELLA. Starting from the work done by Hip-Hop legend, Rock Steady Crew member, artist and friend, Paolo "Zero-T" Capezzuoli, author of the C logomark as well as the distinctive silhouettes, the project involved the branding of three different lines: main collection, Graphic Series and denim collection Street Denim.
With the aim of taking the brand to something more than streetwear, all collections received different labelling treatments. Eurostile typeface, originally used in all weights and ratios for the logotype, was preserved through a custom made Demi weight, to enrich boldness while keeping good legibility at all sizes, along with the slimmer standard Eurostile condensed used for ComboBELLA branding.
MAIN COLLECTION
MAIN COLLECTION
A rich silver foil embossing on matte black cardboard labels while introducing a colour coding system to quickly distinguish Men and Women lines.
The Eurostile brand complement with the silhouettes, key parts to the brand heritage.
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GRAPHIC SERIES
A branding expanding into doodles. The same silver foil treatment but on white cardboard, representing the canvas of the Combo Graphics Series, a collection celebrating the world of graphic design through collaborations with different artists.
A layed egg containing the collection number on the neck textile label, with a coloured tag next, to quickly identify the garment gender.
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A branding expanding into doodles. The same silver foil treatment but on white cardboard, representing the canvas of the Combo Graphics Series, a collection celebrating the world of graphic design through collaborations with different artists.
A layed egg containing the collection number on the neck textile label, with a coloured tag next, to quickly identify the garment gender.
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STREET DENIM
The denim collection is caracterised by hand-written motifs debossed in handmade cotton paper, while randomly selected leather patches featuring different handwritings to give the feeling of one-of-a-kind garments.
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