Art Direction Graphic Design

COLOR MY SILVER

Invited by renown communication boutique Sartoria Comunicazione in helping them with a pitch turned winning, I've Art Directed this launch campaign for a Foot Locker exclusive product, celebrating 10 years of the iconic Nike Air Max 97.

Conceived with the use of real neon wherever possible, the campaign was featured during Christmas holidays in all Foot Locker shops around Italy, with 9 special executions in Rome, Milan, Turin, Genoa, Florence, Bologna, Padua and Naples. The campaign also included posters in Rome and Milan subways, digital marketing and a limited edition T-shirt.

Invited by renown communication boutique Sartoria Comunicazione in helping them with a pitch turned winning, I've Art Directed this launch campaign for a Foot Locker exclusive product, celebrating 10 years of the iconic Nike Air Max 97.

Conceived with the use of real neon wherever possible, the campaign was featured during Christmas holidays in all Foot Locker shops around Italy, with 9 special executions in Rome, Milan, Turin, Genoa, Florence, Bologna, Padua and Naples. The campaign also included posters in Rome and Milan subways, digital marketing and a limited edition T-shirt.

Invited by renown communication boutique Sartoria Comunicazione in helping them with a pitch turned winning, I've Art Directed this launch campaign for a Foot Locker exclusive product, celebrating 10 years of the iconic Nike Air Max 97.

Conceived with the use of real neon wherever possible, the campaign was featured during Christmas holidays in all Foot Locker shops around Italy, with 9 special executions in Rome, Milan, Turin, Genoa, Florence, Bologna, Padua and Naples. The campaign also included posters in Rome and Milan subways, digital marketing and a limited edition T-shirt.